Due to her notoriety, Gaga will have huge sales with her perfume, which is set to be released in the beginning of 2012.
Moreover, Coty Inc.signed with Gaga a multi-product deal that will appear on market starting spring 2012.
Besides, Stephen Mormoris refer to Gaga as “a fascinating cultural force” who will make a splash in the fragrance market.
According to sources, the name of her perfume will be her own name.
