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Beyonce’s “Heat” perfume hits the stores with a $3 million sale

Therefore, her new scent, Heat, has already reached $3 million in sales!This is a great thing for a foray into the perfume biz.The fragrance is already the number one brand at Macy’s, where it launched...

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Jennifer Aniston’s Lolavie Ad Campaign Revealed

When the market is loaded with celebrity fragrances, Aniston succeeds to promote her new perfume.Sitting on the shoals at sunset wearing nothing but a blanket, here’s Jen posing for an ad for what she...

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Natalie Portman, the image of Christian Dior Parfums

“We are very pleased to have Miss Portman, as the image of our creative house. She will symbolize the luxury and the sparkling that Dior has,” said Claude Martinez, president and CEO of Christian Dior...

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Lady Gaga to launch her own “very unusual” fragrance

The singer is working to create a new fragrance, which has to be “very unusual”.The new perfume will be launched before Christmas and will be supported by a marketing campaign that will include TV...

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Paris Hilton “teases” with a new fragrance (PHOTOS)

As expected when you think about Paris Hilton, she created a big confusion at the launch event.Paris Hilton is the heiress of the Hilton empire and nothing more – considering that her only merit is...

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Penelope Cruz is the new image of Lancome Tresor

The beautiful Penelope Cruz is the new image of cosmetic brand Lancome. The actress made a shooting in collaboration with photographer Mario Testino, for the new ad.The star wore a classic outfit and...

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Lady Gaga Fragrance by Coty

Due to her notoriety, Gaga will have huge sales with her perfume, which is set to be released in the beginning of 2012.Moreover, Coty Inc.signed with Gaga a multi-product deal that will appear on...

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Lady Gaga to launch “Monster” fragrance in 2012

But you all know that this being about such a controversial entertainer, the fragrance’s name will also be unique: “Monster”.According to TMZ, the singer’s own fragrance will be “Monster” perfumery....

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Taylor Swift’s fragrance comes in 2011

For the new line of perfume and other products she will collaborate with Elizabeth Arden.It seems that Arden also designed perfumes for Britney Spears and Elizabeth Taylor and Swift’s new perfume is...

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Rihanna to launch Reb’l Fleur Fragrance in the spring

Her signature fragrance was dubbed Reb’l Flower and will be available in department stores in the spring.‘This fragrance is about my passion for individuality,’ the singer says in a statement. “I...

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Natalie Portman, topless in new Dior ad

The actress appears topless in the ad for the perfume Miss Dior Cherie, wearing just a black bow in her hair and with her hands covering her chest.. The 29-year old mum-to-be posed sexy for renowned...

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Jennifer Aniston launches new perfume line at Sephora

The fragrance is reportedly heavy on jasmine, which she says is one of her all-time favorites as it reminds her of childhood.“I wanted this fragrance to be a personal library of scent memories,”...

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Jennifer Aniston puts on a flashy dress to promote her perfume

The Friends star’s cleavage came in handy on Thursday night for the promotion of her fragrance, simply called “Jennifer Aniston”.Many fans gathered outside the shop to try to see the beautiful Jennifer...

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Shakira launches new perfume “S by Shakira”

Photo: Shakira/InstagramShakira, who became a mother two months ago, launched on Wednesday a new perfume called S by Shakira at Sephora Champs-Elysees in Paris.“Paris’s Champs-Élysées is looking pretty...

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